Air Buffalo

Simple comfort, thoughtful details, a fresh atmosphere, and a uniquely local experience.

Fresh feeling, forward-thinking. It means we are always mindful of the details that make a difference to our residents, always going a step beyond the expected to show people how refreshing a living experience can be.

Our Key Customers

University Students

The student body at the University at Buffalo looking for privacy, and a unique, out-of-the-mainstream experience style and atmosphere.

Current Residents

Residents at our sister property, looking for room's comfort and functionality.

Business Professionals

Finance professionals, hoteliers, business owners, and managers looking for well-designed features alongside amenities to support them in business.

Academic Professionals

Academic professionals, faculty, and athletic coaches in institutions close to the property will represent an active customer base.

Brand Promise: A Positive Living

Air Buffalo needs to deliver a Positive Living promise that unites the brand. Our pillars will show us how to support, protect and deliver that promise. Everything we say, do, and offer is a direct expression of our three brand pillars.

one

Simply Enabling

It all comes down to one simple question: How can we help?

PM to work in a consistently friendly environment. To let residents express what they need without incurring overcharges. 

two

Positively Local

Our residents enjoy a local welcome gift inspired by the neighborhood, curated local art through the facility, and complimentary Air Bike and explore what the city has to offer.

three

Surprisingly Comfortable

Following our tagline, our property delivers a breath of fresh air, an energizing place for work, rest, and play, featuring our just-right size apartments.

How We Deliver A Positive Living

Providing Energizing, Comfortable Experience

• Open, welcoming lobby

• Friendly, facilitating staff providing guest-directed service

• Casual F&B with healthful choices

More Included Value

• Once a week Rise & Dine complimentary breakfast

• Free basic Wi-Fi

Branded Welcome Bags, Air Branded Towels etc.

Surprising Extras

Welcome gift

• Evening tastings featuring local offerings

Local Know-how

• Locally inspired design areas

• Local art and music programs

Neighborhood fitness options, including Air bikes and jogging routes

The Right Apartment Size

Generous bathroom

Large walk-in shower

Open closets

Each apartment comes with a Nespresso machine

Name and Logo

The Air logo is color refreshing, uniquely positions the elements of water and air.

Air Buffalo

Hello Buffalo

September 2021 - July 2022

Campaign Overview

The Objective

To lease the overall property (122 units) for the 2022 lease term, The Air Buffalo will phase out a new social media campaign set to begin on September 20th, 2021.

During September, October, and November, the campaign gears its focus towards a younger audience seeking an energizing, comfortable experience.

The ultimate goals of the campaign during the first three months are to build "hype," inform prospects about The Air Buffalo, and begin signing new leases for The Air's latest development property.

The property team will contribute directly with DMG's marketing team to define and execute the programmed schedule and campaign execution, encouraging engagement with peers and the Air Buffalo community.

The Strategy

Initially, Air Buffalo will utilize existing relations with the UB Athletics departments to phase out a teaser campaign to their portfolio relations with the faculty and post-graduate students.

Second, the organization will work with Pepsi to develop a lifestyle series with Aquafina and LIFE WTR. Pepsi provides a series of guidelines for Air Buffalo to integrate into the brand elements the building entitles.

 

Q1 - 2020

Private to Marketing Org. 

Q2 - 2022

Private to Marketing Org. 

Q3 - 2022

Private to Marketing Org. 

Q4 - 2022

Private to Marketing Org.