Prepared for DMG Investments | 2022 Forecast

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"Marketing leaders with the right temperament and character are necessary during times of uncertainty. They stay curious and flexible but can still make the tough calls, even if that makes us unpopular."

Challenges

Develop and enforce marketing priorities.

Planning and forecasting budgets.

Digital optimization of delivery routes.

Staff capacity and planning.

Scale productivity between all team members.

Partnering closely with other organizations in DMG Investments.

Keeping sight of priorities – generating leads, content marketing, and brand awareness.

Opportunities

Developed resilience and a startup mindset.

Reallocated resources thoughtfully.

Marketing org became a more agile organization.

Accelerated digital stack across the marketing organization.

Optimized our marketing spend and deepened negotiations with partners.

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2022 Forecast

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Bzel Squads

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Organizational Continuity

At Bzel, it's vital to establish a business continuity plan to deliver a high product quality.

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The Opportunity in 2022-23

Expected to be driven by media (programmatic, search, and innovation), content creation, social media/influence, and real estate marketing.

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Market Opportunity

We Know Real Estate

 

 

 

Bzel mixes its expertise in architecture, urban design, fashion, and lifestyle to develop innovative, strategic campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property.

BZEL AREAS OF EXPERTISE

Residential
Hospitality
Commercial
Destination & Cultural

WHAT WE DO FOR REAL ESTATE

 

— Market Intelligence

— Positioning and Brand Identity

— Communications Strategy

— Graphic and Environmental Design

— Print and Digital Advertising

— Computer Generated Imagery and Animation

— Virtual Reality Applications

— Photography & Film Production

— Mobile and Social Media Marketing

— Web and Interactive Design

— Branded Sales and Leasing Experiences

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Revenues are Principally Derived From;

Fees for services on a rate per hour or per project basis.

Fixed-fee contracts.

Retainer agreements.

Commissions on media placements.