Naming Process

Step: 1

Prototyping, leadership discussion, and screening

R
h
o
d
e
s

Taxonomy

Properties

PM Group

Living

Apartment Group

Partners

Company

Land

Land

Real

Alliance

Property Trust

Property Management

Real Estate Partners

Web Presence

RhodesProperties.com

RhodesPMGroup.com

RhodesLiving.com

RhodesApartmentGroup.com

RhodesPartners.com

RhodesCompany.com

RhodesLand.com

RhodesAlliance.com

RhodesReal.com

RhodesLand.com

RhodesPropertyTrust.com

RhodesPropertyManagement.com

RealEstatePartners.com

Heritage

E.g. Ralph Lauren, Fords, Kellogg’s 

Tilman

Harpper

Lehman

Leaman

Kingman

Galman

Delman

Brooks

Peyton

Landon

Wyatt

Clayton

Manluk

Darwin

Linwood

Maxwell

Norton

Sanford

Thorton

Austen

Descriptive

E.g. Toys R Us, E*Trade, General Motors, YouSendIt

NorthEast

PrimeCental

Grand Medallion

Pavilion

Creative

E.g. Nike, Patagonia, Amazon, and Virgin

Artemis

Cascade

Tenet

Pentagram

Pentagon

Landor

Guardian

Realstar

Tudor

Invented

E.g. Exxon, Kodak, Xerox

Falcom

Greylord

Hulking

Kronos

Rockslide

Grand Wyot

Dayson

Interland

GrandHill

Agron

Avilion

Arman

Not Available

Name

Rhodes

Rhodes

Rhodes

Not Available For Online Use

Rhodes Residential

Rhodes Management

Rhodes Consultants

Step: 2

Competitive analysis

Rank 2020

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Company Name

Greystar Real Estate Partners
Lincoln Property Company
Pinnacle
Alliance Residential
FPI Management, Inc.
WinnCompanies
MAA
Apartment Management Consultants, LLC
BH Management, LLC
Equity Residential
AvalonBay Communities, Inc.
Morgan Properties
Bozzuto
Asset Living
Avenue5 Residential, LLC
Edward Rose Building Enterprise
Related Companies
The Irvine Company
Hunt/Envolve Communities (formerly LEDIC Realty Associates)

Units Managed

492,967
203,342
169,002
138,650
122,479
105,214
100,031
92,978
92,747
80,624
78,367
76,831
75,095
71,679
67,858
65,600
64,238
62,254
61,673
60,040

Web Presence

www.greystar.com
www.lincolnapts.com
www.pinnacleliving.com
www.allresco.com
www.fpimgt.com
www.winnco.com
www.maac.com
www.amcllc.net
www.bhmanagement.com
www.equityapartments.com
www.avalonbay.com
www.morganproperties.com
www.bozzuto.com
www.assetliving.com
www.avenue5.com
www.EdwardRose.com
www.related.com
www.irvinecompany.com
www.huntcompanies.com
www.essex.com

Step: 3

Name Assessment And Evaluation/Trademark Screen

TBD

I will evaluate the selected names using naming criteria including achievement of communication goals appeals to the property management sector, uniqueness, as well as trademark and domain name factors.

Creative Process

Step: 1

Logo design. Identity uniquely to the company. 

Logotype

Logotype

Logotype

Step: 2

Brand design. Brand persona, it relates to our audience.

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Company Services

Property Management

  • Property Operations
  • Business Management and Administration
  • Due Diligence Services
  • Financial Services
  • Master Insurance Programs
  • Procurement
  • Information Technology
  • Marketing and Communications
  • Training and Education
  • Customer Experience Strategy
  • Construction Management

Product Types ?

  • Conventional
  • Lease Up
  • High Rise
  • Student Living
  • Mixed Use
  • Affordable Housing
  • Senior Living
  • REO/Receivership
  • Corporate Housing

Leadership ?

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Company Background/History

Mission/Vision

Values

Web Development