Hello.

Prepared for DMG Investments By David Ramos

This presentation outlines the fundamentals of an in-house marketing agency.

We help Create

Enduring Brands

Digital Experiences

Powerful Ideas

A new Vision

We transform brands so businesses grow.

BUSINESS FOCUS

VALUES

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Open

We are inclusive and collaborative.

We encourage the free exchange of ideas.

We respect and celebrate diverse views.

We are open-minded: to new ideas, new partnerships, new ways of working.

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Optimistic

We believe in the power of creativity, technology and talent to create better futures for our people, clients and communities.

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Extraordinary

We are stronger together: through collaboration we achieve the amazing.

We are creative leaders and pioneers of our industry.

We deliver extraordinary every day.

We Know Marketing.

We Know Marketing

 

 

 

Our capabilities in advertising, digital, branding, identity, content, and public relations give us unmatched breadth and depth in the world of communications.

WHAT WE DO FOR ALL SECTORS. E.G. AVIATION, FINANCE

Advertising
Branding & Identity
Brand Architecture
Brand Economics
Commercials
Content
Media Investment
Public Relations

THE OPPORTUNITY

Expected to be driven by media (programmatic, search and innovation), content creation, social media/influence and real estate.

0tn

Market Opportunity

E.G. ADVERTISING & BRAND CAMPAIGNS

We Know Digital

 

 

 

Expertise in UX, Ui, service design, platforms and applications will allows us to create vivid and compelling brand experiences for clients.

WHAT WE DO FOR DIGITAL

Customer Experience Design
Platforms and Websites
Mobile Applications
Social Media Management
Paid Serach
Digital Brand Storytelling
Digital Media Planning & Buying
Optimization

THE OPPORTUNITY

Growth is expected to be driven by integration of online and offline experience, innovation (particularly in devices) and experiences, eg in-car, product, voice

$0bn

Market Opportunity by 2022

E.G. TECH & DIGITAL DEVELOPMENT

We Know Real Estate

 

 

 

The agency mixes its expertise in architecture, urban design, fashion, and lifestyle to develop innovative, strategic campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property.

SPECIALTY MARKETING

Residential
Hospitality
Commercial
Destination & Cultural

WHAT WE DO FOR REAL ESTATE

 

— Market Intelligence

— Positioning and Brand Identity

— Communications Strategy

— Graphic and Environmental Design

— Print and Digital Advertising

— Computer Generated Imagery and Animation

— Virtual Reality Applications

— Photography & Film Production

— Mobile and Social Media Marketing

— Web and Interactive Design

— Branded Sales and Leasing Experiences

E.G. REAL ESTATE BRAND DEVELOPMENT

We Know Student Housing

 

 

The agency develops creative solutions that help institutions and student housing operators stand out.

 

How do we do it? By working smarter, harder, and prototyping approaches resulting in better creative ideas.

WHAT WE DO FOR STUDENT HOUSING

Creative Services
Brand Discovery
Paid Search Advertising
Pay Per Click Media
Social Media Marketing
Paid Search
Website Development
Photography & Video

OUR PROMISE

Stand Out vs. Competition

Increase Leasing & Enrollment

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E.G. INSTITUTIONAL BRAND CAMPAIGNS

The Market.

Technology is rapidly reshaping the market.

"Marketing & Technology are Colliding."

0%

of Chief Marketing Officers say their decisions are now being driven by data.

0%

of Chief Marketing Officers now use IT as a “top supporter” within their organizations

0%

of marketing budget allocated to technology (2019: 22%)

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of Chief Marketing Officers say marketing analytics tops their priority list

"Clients are looking for a partner to navigate technological disruption".

0%

Digital Transactions

0%

Offline/In-Store

0/3

of Chief Marketing Officers’ advertising budgets are invested in digital channels
Brand Marketing

$0tn

Market in 2019
Digital Marketing

$0bn

Market by 2022

The Agency Growth Strategy.

Spirals-16

Focuses on working with clients to develop new digital strategies for growth, designed around their brand purpose.

Focuses on bringing a brand purpose to life through impactful creative work across all touchpoints.

Focuses on enhancing data capabilities to drive greater results and accelerate decision making. We ensure a predictive view of the brand.

Focuses on helping our clients gain human behavior insights and improve their business outcomes through behavioral science and media relations.

Our Business Model.

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Revenues are Principally Derived From;

Fees for services on a rate per hour or per project basis.

Fixed-fee contracts.

Retainer agreements.

Commissions on media placements.

By the Numbers.

Average General Services Administration *By Service Sector.

Real Estate

Insertion Order *12-14months

$300-2M

STUDENT HOUSING / INSTITUTIONAL

Insertion Order *12months

$200-1M

HEALTHCARE / AUTO / CONSUMER GOODS

Insertion Order *12-24months

$4-10M

Pricing is Way Too Complex

Client: London Developer
Budget: 2M
Project: Brand Development

Project Fee:
$400k+

MEDIA PLACEMENTS:
1.6M -15% fee

MEDIA Fee:
$240k

Client: Reuters
Budget: 4M
Project: Web Development

Web Development Fee:
$1.3M+

Digital Placements:
$3M+ -15% Fee

MEDIA Fee:
$450k

Project Sample

Client: London Developer
Budget: 2M
Project: Brand Development

Brand Development Fee:
$400k+

MEDIA PLACEMENTS:
1.6M   15% fee

MEDIA Fee:
$240k

Client: Reuters
Budget: 4M
Project: Web Development

Web Development Fee:
$1.3M+

Digital Placements:
$3M   15% Fee

MEDIA Fee:
$450k

Timing Growth Stages.

Scaling talent and clients by increasing investment in the areas that will drive top-line growth in the future: creativity, technology, and talent.

Interdisciplinary Teams

Early Stage.

0/12

Months

A team of 5 to 25 people (roughly half working on product development) forms around the President/Founder or CEO acts as the de facto people manager while the team builds product and searches for market opportunities and shape the business model.

$0

Salary, Benefits, Incentives

0

Team

$0.8M

Projected Insertion Orders

0

DMG Team/Roles Under 55k

Transition Stage.

0/24

Months

The firm will define our market during rapid growth and starts to grow quickly from 25 to 100.

We will begin to formalize management roles and transition or hire individuals into those roles.

$0.8M

Salary, Benefits, Incentives

0

Team

$0.2M

Projected Insertion Orders

$0

Long-term Incentives

Mature Stage.

0+

Months

As our company now has formal people management at scale. The initial management team grows and evolves as the company grows from 100 to several hundred employees. We will approach a multi-layer management (e.g., VPs and Directors).

Operational Cost

Managed and Reflected in Strategic Priorities.

Risk Impact. %

  • People

    0%
  • Financial

    0%
  • Legal & Regulatory

    0%
  • Applications

    0%
  • Clients

    0%
  • Data Security & IT Resilience

    0%

Thank You